Monday, February 2, 2009
Check out this brief video clip.
How did that make you feel? Do you believe him? Do you think he is STILL trying to sell you a bill of goods.
If you are anything like me, you are feeling just a little bit "icky".
When I represent a business or an entity on the front lines or behind the scenes I want to make sure that I am as genuine and real as possible because I think truth sells.
And I know for my own integrity I need to represent what is the clearest version of the truth I can possibly come up with. And it has to come from a place that I personally believe in. Otherwise, it's just not going to work.
Check out this one as a comparison:
Blogging has a great deal in common with video advertising. When representing yourself or a client it is essential to be to the point, upfront and transparent.
Otherwise, you can pretty much just hand over your integrity, because you've just lost it.