Wired Epicenter recently blogged (here) about how the record industry is getting into the business of blogging to drive traffic to their website and increase sales.
"Filling (the blog) with as much interesting stuff, non-musical as well as musical...has doubled our website traffic in the past year and vastly increased business on our webstore. It is also a highly effective method of syndicating promo content."
Further it states, "The blog draws traffic, increases sales and gives the label a way to talk about its releases the same way other people are talking about them. What's not to like?"
Wanna Blog?
"Filling (the blog) with as much interesting stuff, non-musical as well as musical...has doubled our website traffic in the past year and vastly increased business on our webstore. It is also a highly effective method of syndicating promo content."
Further it states, "The blog draws traffic, increases sales and gives the label a way to talk about its releases the same way other people are talking about them. What's not to like?"
Wanna Blog?
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